A couple days ago I was fortunate enough to be able to attend Everlane's pop-up "Not a Shop" in SoHo, which was hosting the launch party for their first ever collection of backpacks. I already own a couple of their v-neck tees, which I love, and the rest of their merchandise did not disappoint.
Although most "members only" sites aren't even worth the trouble of signing up for, not to mention dealing with the endless promotional emails, this is one brand that I really do support. Their cost to quality ratio really is unparalleled. They keep prices low by cutting out middle men and operating entirely online. And because Everlane only carries a limited selection of pared down designs, they're able to ensure that what they do sell is practically perfect. Personally, I've got my eye on one of their customizable belts next. All in all, this is one website for which you definitely won't regret clicking "Sign Up Now."